According to Google, the number of search quarries emanating from mobile devices is now more than 50 percent of the total queries globally. Furthermore, Statista states that as of 2017, mobile devices performed 49.74 percent of all of the pageviews on the internet. As you can appreciate, mobile users now represent a big proportion of the online market. You need to take care of them.
Herein are three of the best things to implement on your website design to take care of your mobile traffic.
#1. Responsive Web Design – The first thing you need to consider is the responsiveness of your website. Responsiveness is the character of a website whereby it alters its layout allowing it to fit perfectly to any screen size. Mobile devices come with a wide variety of screen sizes anywhere from 4 inches to 7 inches for smartphones and up to 15 inches for tablets. Your website should fit all these devices perfectly without necessitating zooming in to read the content.
Ensuring your website is responsive is important as it ensures your traffic has a high-quality user experience on both desktop and mobile devices. Additionally, it negates the need to develop a dedicated mobile-optimized version of your website.
#3. Make Your Website Navigable – The third of the three must-have things in a mobile friendly web design is a mobile-optimized navigation layout. For the most part, websites are usually made-up more than one webpage. With this in mind, the website should have an intuitive and easy to use navigation layout that makes it easy for your traffic to explore the depths of your website, consuming your content with pleasure.
To this end, keep the menu succinct with few menu layers and or the most crucial menu options. A menu layout with numerous layers and an equally high amount of menu option in each layer create a less than stellar user experience. In such a layout your traffic will have to click on your menu too many times to get what they want; this is not ideal.
Secondly, make use of visual cues to help your traffic navigate the website. First and foremost, make your menu visually clickable. To this end, use easily recognizable buttons for your menu. Alternatively, use icons as a graphical representation of your menu. Icons are fun and thus create a memorable UX. Keep in mind that whichever navigation items you choose to use – buttons, icons, or both – you need them to of an appropriate size (easy to use even when one has fat fingers) and amply spaced out to avoid clicking the wrong buttons.
Secondly, make use of labels. You cannot and should not assume that your traffic will know where to go instinctively. Label items in your navigation, especially where confusion might arise.
The internet realm is moving mobile. Use the 3 aspects of web design to make your website mobile friendly.